Take Control of YOUR Information

Image Source: Sneakers, film,

Image Source: Sneakers, film, 1992

There’s a war out there, old friend. A world war. And it’s not about who’s got the most bullets. It’s about who controls the information. What we see and hear, how we work, what we think… it’s all about the information!

– Cosmo, film-Sneakers, 1992

Yes, it is all about the information these days.  From the Garden of Eden with its ‘Tree of the Knowledge of Good and Evil’ to our ‘Information Age’,  we crave ‘the information’.  And now we’ve learned how to mine more of it, do it faster, and manipulate it to our advantage.

This is especially true of Social Media information.   Companies have the right (and do) collect and sell your information — if we give it to them.   Social Media like Google + and Facebook make their revenue off it and you and I look at ads through their interfaces aimed specifically at our likes that we’ve freely told them about when we ‘Like’ business pages or comment to our friends about where we went to eat or what we bought.  We log on and we post….

And we post and we post.  And Facebook and Google get all that information… FOR FREE, well, for free from us.  We don’t directly receive any payment for what we post.  What we post doesn’t lead back to our website (if we  have one ).  It stays right there on Facebook or Google or any of the other popular social media.  Facebook even allows you to download everything you’ve posted and they state in their TOS  (Terms of Service) that you and I  “…own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. ”  Except that you can’t control the fact that Facebook reserves the right to use that information as a marketing asset to be sold to those willing to pay for it.  That’s the deal we’re all pretty much aware of…we just tend to forget it when we’re on Facebook and enjoying the fun of sharing with our friends.  So what is my point?

My point is this: It’s your information and you should at least take control of it to the extent that you can choose the privacy settings you want as a personal policy.  But there’s something you can do that gives you even more control — change the directional flow of your information.  Instead of posting directly to Facebook or Google + all the time, why not start posting your thoughts through your own blog from your website and then post that to Facebook or Google+?  Only then do you start controlling where the traffic flow goes:  from your website >> to social media >> and back to your website again instead of letting it sit on social media doing other businesses a lot of benefit.

Why not ask us here at Switched-On-Sites how we can help you take control of YOUR information and redirect your social media traffic to benefit you and your site!

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