Different? Better? Completely Gone? We do know what’s going to happen to Google Sync

Source: The Googlighting Stranger, Google Images

If you have ever watched Microsoft’s now infamous Internet commercial “Googlighting Stranger“, you know there’s a couple of famous lines in it that describe Google’s business model of killing features and tools after getting people to commit to them.  “How else are we going to know what features to keep and what to kill?” asks Mr. Epperson, Google’s fictitious representative in the video.  “Different? Better? Completely Gone? Who knows what the future holds for Google Apps?”

Well, we do know what’s going to happen to Google Sync, the feature that allowed iPhone users of Google Apps to access all the familiar tools.   It will stick around for existing users and users of the Business, Government  and Education  versions of Google Apps but no longer for those who use the Standard (make that ‘free’ version)

According to Google from their blog, they are doing a little ‘winter cleaning’:

“Google Sync was designed to allow access to Google Mail, Calendar and Contacts via the Microsoft Exchange ActiveSync® protocol. With the recent launch of CardDAV, Google now offers similar access via IMAP, CalDAV and CardDAV, making it possible to build a seamless sync experience using open protocols. Starting January 30, 2013, consumers won’t be able to set up new devices using Google Sync; however, existing Google Sync connections will continue to function. Google Sync will continue to be fully supported for Google Apps for Business, Government and Education,”

Jim Dandy, aint it?   Of course, Android users won’t be affected.  But hurry soon, and get sync’d you free Google Apps users.  Because after Jan 30, 2013  you won’t be able to enable Google Sync on any new device.

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